Vector Brand Identity: Crafted a memorable, scalable primary logo in Adobe Illustrator featuring clean geometry and a friendly, tech-forward color palette.
01 — Overview
About this project
Blue Homer is an innovative technology startup specializing in intuitive smart home automation. The project objective was to design a cohesive, modern brand identity and system icon set that feels both highly technical and welcoming to everyday users. Utilizing Adobe Illustrator for vector precision and Origami for interactive icon prototyping, we established a robust visual language. The final design system balances the sophistication of smart IoT hardware with a warm, approachable aesthetic suitable for a consumer-facing smart home ecosystem.
Blue Homer
2026
03 — Features
What makes it work
Interactive Icon Set: Developed a comprehensive suite of smart-home device icons, prototyped with Origami to ensure fluid responsive states and transitions.
Scalable Design System: Established precise typography, color guidelines, and brand usage rules to guarantee visual consistency across mobile and physical hardware interfaces.
Responsive Asset Library: Delivered pixel-perfect SVG and vector resources optimized for rapid development and multi-platform deployment.
04 — By the numbers
The results speak.
35%
50+
40%
05 — Mockups
A brand that stands out
06 — Related Work
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